I see job postings all the time for “social media experts.” Are you a social media expert? Am I? What makes someone a “social media expert?”
As a gen Y/millennial kid, I’ve grown up in the digital age. I’d patiently wait for my computer to stop churning out strange, somewhat disruptive, dial-up sounds until I heard the precious sound I’d been waiting for: “you’ve got mail.” But just because I’ve grown up with the Internet, Y2K scare, emergence of MySpace/Facebook/Twitter does that make me an expert? I wish.
Yet, the amount of job postings searching for media savvy individuals is increasing everyday. And they all want people like me; someone who has grown up in the digital age, understands it, and knows how to adapt it to fit their marketing goals.
So, just in case you end up accepting an internship that forces you to prove your media savvy-ness, here are a few tips I’ve learned recently:
- Do your research. Besides monitoring your client’s site make sure you’re also monitoring the competition too. What are they doing that you aren’t? What’s working? What’s not? What can you do to make your site better?
- CGC (consumer generated content) is key. Typically 3 posts a day are the sweet spot for engagement. Keep your target market in mind when scheduling your posts and don’t stop posting on weekends. Brands that don’t post at night or on weekends are missing out on prime engagement from consumers. Just because you work 8-5 doesn’t mean it’s ok to stop encouraging conversation with your fans. The conversation should be constant.
- Once the content is posted you really should continually gauge the content. When consumers ask questions, promptness is crucial in online customer service. Visitors are on your site for a reason so keeping them happy and informed is important.
- Make sure the information you are communicating is consistent across all social media platforms. As you expand, utilize Facebook for conversation starters and media sharing (pictures, videos etc.) and Twitter for time-sensitive content and updates. Each platform should have different content so you promote synergy and don’t become too repetitive.
Now I’m no media expert, per se, but I hope these 4 tips are able to assist you at some point in your life.
If this didn’t help you, try following – @DJenders, @AugieRay, @SarahVanElzen they are some real “social media experts.” And hopefully, together we can continue to learn from each other. Until then, stay tuned.