Maybe a fad, maybe forever

Tonight, sparked an idea for my first blog post… is social media just a fad?

I was downtown getting drinks with a friend when social media suddenly peppered into our conversation. She confessed to me her annoyance with social media. She said, “I’m hoping it eventually just goes away.”

Goes away?! I was in shock. Although I’m no fortune teller, I don’t think social media will ever go away – at least not in this decade. It’s only getting bigger and better, so why not jump on the bandwagon and enjoy the ride?

Surprisingly (or not so surprisingly), I’ve encountered this reaction before. People don’t understand social media beyond Facebook and wishes it would all just “go away.” News flash: social media is here to stay.

But, I will admit, not all social media sites are… MySpace may be gaining ground again recently but their heydays are over. Google+? Yeah, good effort.

Tim Cigelske, Senior Communications Specialist at Marquette, told us how Google+ tried to top all other social media sites with SEO of Google+ user-generated content at the top of the page. Twitter, which organically generates ongoing conversations and high SEO, wasn’t too happy about that. Oops, Google.

What about Pinterest? Is that a fad or forever? Augie Ray, former analyst of social media at Forrester, told us his golden rule for predicting the success/failure of social media sites: introducing the “Mom Rule.”

Whenever a new social media site launches, and after personally exploring it himself, Augie Ray asks himself “would my mom use this site?” Seems silly at first, but for most moms out there it totally makes sense.

Google+ isn’t something moms were racing to the computer to create an account on, but Farmville was. Pinterest too is creeping up in the ranks.

Pinterest currently attracts more women than men and deserves some serious attention. According to this Billboard Business article (, Pinterest visitors spend an average of 88.3 minutes on the site, only third to Facebook at 394 minutes and Tumblr at 141 minutes. Clearly Pinterest is here to stay. Which reminds me… I should probably make my account soon.

Bottom line is this: if you don’t like a certain social media site, don’t become an early adaptor. Join the network when you’re ready. If you absolutely hate it after giving it the old college try, then deactivate your account; but whatever you do, don’t underestimate social media.

Still not convinced? Watch this video: The Social Media Revolution 2012 ( “Social media isn’t a fad, it’s a fundamental shift in the way we communicate.”

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